Shopify Redesign for Retail Shop Owner
Brooke, the owner of Beautiful Soul Boutique in Germantown, TN, reached out requesting a Shopify website redesign for their thriving retail shop. She and her team built their website using the Envy Theme on Shopify and had not done any redesign on the site since 2019.
Redesign Goals for Beautiful Soul Boutique
The goal was to make the site more fun, yet professional, create a better user experience through easier navigation, and the addition of an Instagram feed to showcase their weekly new arrivals. Beautiful Soul Boutique's branding was also in need of a redesign to reflect the growth their business has had since they opened their doors in 2014.
Deliverables from Tailored Domain
After working with Tailored Domain, Beautiful Soul Boutique's website showcases consistent design and graphics for a more cohesive look that is eye-catching AND functional!
- Updated their website theme to Shopify 2.0
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Customized their website using conversion-based best practices
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Gave it a branded look and feel throughout, including uniform-sized product photos
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Created an expanded site menu/navigation, which allows customers to find products faster
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Organized and automated product collections to help with product loading
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Added a testimonial section
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Added trust badges, with custom graphics
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Installed Instagram feed to show social proof
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Redesigned email sign-up
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Styled the following pages: About, FAQs, Contact, After-Hours Party
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Created new collection graphics
- Created a new logo and branding
Services Provided for Beautiful Soul Boutique
Shopify Web Design • Custom Graphics • Logo Design
It was such a dream to work with this company from my hometown of Memphis, TN! I hope you'll check out their amazing boutique here.
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